Maine Bureacrats Say No Santa's Butt
The Maine Bureau of Liquor Enforcement is refusing to allow the sale of an imported holiday beer because the label has an image of Santa Clause.
Let's take a step back. Government review of beer labels. In general, is this a valid intrusion? Probably so. They can ensure that labels contain the correct disclosure for ingredients, that a bottle with a 12-oz. label actually contains something close to 12-oz. of product. But the artwork on the label should be largely insignificant unless it infringes on the rights of another party (say by mimicking a popular brand, etc.).
The excuse given for banning the label is that it could appeal to children. Apparently, the sale of adult products in Maine is so poorly controlled that children can readily purchase alcohol. Only by making sure the packaging is unappealing to younger eyes can the sale of alcohol to minors be controlled.
This is the typical excuse of government overreach. It's for the children. Everyone wants to protect the children, right? Whether it's banning soda in schools, mandating that children receive an annual Body Mass Index measurement, or getting rid of vending machines, the excuse is all too often to protect the children and the result is always more government intrusion and less freedom.
So far, Maine is the only state to ban the label, although New York nearly did. The Maine Civil Liberties Union Foundation has filed a lawsuit on behalf of Daniel Shelton, of the Shelton Brothers, the distributor.
Read about it here.
© 2006 Michael Cale