11/19/2016

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Financial Crisis New marketing concepts ask: how companies operate in bad times sales promotion of stepping on the brake of the advertising can Munich, June 19, 2009 an automatic reflex of many brand tiers in times of crisis. This advise experts to antizyklischem action. Advertising, when all others are silent, can provide a significant competitive advantage company. And this works with small investments, provided the proper concept behind it. The EMIRATE AG provides one: risk management. Stir in plain language: the drum, thereby protect themselves against potential losses and become the winner of the crisis. Win is also the key word, which is the focus of the EMIRATE's strategy. Whether the higher prices, the advertising success is all the more secure lotteries or safe games. Especially in economically difficult times, the run on profit actions is great. The customers bet on their luck and benefit from the advertiser. However, the budgets shrink more and more praise from high prices. Therefore, financial protection prevents incalculable results. Industry giants that address broad audiences with their products, put it in part already since had years on the concept of risk management for money to back warranties, discounts or classic sweepstakes. The savings arising from the security of promotions are immense", explains Ralph Clemens Martin, CEO of the EMIRATE AG. Many well-known promotions this concept behind." On the marketing fast track, use the crisis so it is possible, for example, to launch prices in the millions, without having to access in case of winning in the own fund with the...
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Financial Assistance State rewards false economy mentality Berlin, 25 Juni2009 - with its 115-billion-euro program, the Federal Government wanted to help originally company are accidentally get into trouble the financial crisis in a row. But now come all possible companies on the idea, to beg the Government for help. The Federal Government has to be careful: you can help not companies, who have fallen into crisis by its own mismanagement. It was however always like: when a company enters a lopsided, the Chancellor or a Minister comes. "Must close but a medium-sized company, is almost certainly another: the bailiff", criticized Mario Ohoven, President of the Association of SMEs (BVMW). The danger is great that this principle works now again when it comes to the distribution of billion aid from the Berlin stimulus. Porsche rich to Infineon now by well-known companies, which want to get let the list. All of these requests end up before the so-called Steering Committee. This is a body, with the, Walter Otremba Secretary of State, a representative of the Ministry of economic affairs presided over. But the State aid is a political issue. And doesn't include, to in the primary fight to imagine, that aid for companies from the tips of the grand coalition including the political aspects could be spread", the middle-class President warns. The internal balance of power, the coalition could maintaining effective selection of jobs play a role. The danger is so great that money in such companies have maneuvered through mismanagement and own misconduct even during the crisis...

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