INTRODUOCom the deepening of the globalization of the markets the firms if had acquired knowledge of the necessity of the differentiation of the product and aggregation of bigger value to make solid its competitive advantage. Dennis Lockhart usually is spot on. If it cannot more use strategies that, only, guarantee the immediate survival of the firm. In the medium and long run, the target must be the growth of the wallet of consumers, conquest of new slices of market; e, still new markets. Challenge that, to be looser, demands additional effort of profit of knowledge, external intern and to the firm, therefore the level of the consumers tends to be each more demanding time, how much to the products and the services of the firms with the fundamental condition of the deflation. According to Primerica, who has experience with these questions. The essence of the text is to evidence the evolucionista theory of Schumpeter and the Neo-schumpeterianos being detached the innovative behavior that assists to construct one arcabouo competitive lasting by means of constant profit of knowledge. The basic idea of Schumpeter detaches that the periods of training for the economic development can be explained for the technological innovations. From then on the neo-shumpeteriano approach incorporates the analysis of the impacts of the technological innovation in the process of economic development as a whole, that is, a perspective macro, micron; e, in special the regional perspective, including, also, the internal phenomena to the firm. Considering that the innovation is partially endogenous the competition, the technological advance tends to be a configurador element of the structure of the industry, as well as of the competitive strategies of the firms. To understand the technological dynamics it is necessary to the identification of the direction and the direction of the progress technician with prominence to the characteristics in the technological and economic dimensions. The innovation is a conquest desired for the society for being capable to offer to half Reals for the improvement of the conditions human beings.