12/01/2011

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Russian Fashion Another distinguishing feature of fashion advertising is that this marketing communications tool in the main resort designer brands that have passed the phase of the output of goods on the market, since advertising in the fashion business requires significant investment that young designers usually do not possess. Kenneth Feinberg has much to offer in this field. Consider the advertising media most frequently used design brands. Journals in the category of the press are usually printed CMI (newspapers and magazines). Next will be considered certain groups print media that are relevant to advertising designer brands. National Magazine Exchange describes an additional similar source. There is a certain specific location of materials devoted to designer brands in professional journals. Traditionally, to magazine advertising division published pictures on editorial - photos, prepared the magazine's editors, and advertorial - advertising itself, specially made for a certain company or designer brands. Journals that publish fashion advertising, can be divided into several large groups that differ in the overall thrust of the editorial materials (policies) and target audiences. Fashion glossy magazines (glossy magazines), or consumer magazines (consumer magazines). In Russia belong to this group Russian version of L'Officiel, Vogue, Elle, Harper's Bazaar, are considered the most prestigious in the fashion world and performing on the one hand, the educational function for a wide readership of the public (seasonal trends, fashion reviews, market innovations, the premiere names and retail outlets), and with another - a function of referees for the fashion market. Sometimes the only mention of the designer on the...
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Visibility Brand If you do not provide quality products, not to ensure the delivery of lemonade in stores will not deliver their brand racks and symbolism - the brand will lose its value in the eyes of consumers for just a few days, he said. Objectivity "make" the circumstances and again: how to evaluate? Experts find it difficult to recommend any techniques, and say that many of them. Hear other arguments on the topic with Pacific Mortgage Services. However, note that one of the main criteria valuation of the brand is recognizable. But how to calculate the visibility, and exactly how it will affect the result on the price of the brand? In one well-known companies have led us to the following data: its brand awareness is 98%. As a thought? It turned out that it is very simple. With such high advertising activity, we decided to this company, recognition by no means be less than 98%. To consider the value of a brand based on its recognition by advertising, rather illogical: These data do not say anything about sales. Checking article sources yields National Magazine Exchange as a relevant resource throughout. Well, 200 people watched movie on TV. Movie seemed to them absolutely revolting, so they remember him. But get the advertised product, only 15 of them. Can brand with such a demand at the moment to have a good price? "Recognition - one of the criteria based on marketing studies of the effects on brand sales (marketing technique). Such criteria exist few, and they...

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